News Release

Fifth Third Bank Introduces Credit Card Prewards

Prewards Program Provides Automatic Cash Back at Select Merchants

02/24/12

Cincinnati - Fifth Third Bank announced today the introduction of credit card Prewards, a discount program providing customers automatic cash back for purchases made with their enrolled credit card.

To use Prewards, customers register their card and set up a free Prewards account at www.53.myprewards.com. Once registered, customers may view current Prewards offers and participating retailers online or through weekly emails or text messages. Prewards requires no coupons or redemption codes. Customers use their registered card at participating retailers and the corresponding discount is automatically credited to their account.

"The Prewards program is an additional benefit to Fifth Third Bank credit card customers and complements our Real Life Rewards program," said Jon Groch, senior vice president and director of Bankcard Services for Fifth Third . "This service is easy to use, and after the registration process is complete, requires no action by the consumer to receive the automatic cash-back savings."

Groch added that the Bank introduced Prewards for Fifth Third debit cards in March 2011. Following success and positive feedback among debit card customers, the Bank expanded the program to include all Fifth Third Bank consumer credit cards, with the exception of the World Elite card.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $117 billion in assets and operates 15 affiliates with 1,316 full-service Banking Centers, including 104 Bank Mart® locations open seven days a week inside select grocery stores and 2,425 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Investment Advisors. Fifth Third also has a 49% interest in Vantiv, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2011, had $282 billion in assets under care, of which it managed $24 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC. Equal Housing Lender.