News Release

Fifth Third Bank Launches EMV Chip Technology
for Commercial Cards

8/20/2012

Cincinnati – Fifth Third Bank (Nasdaq: FITB) has launched a Europay, MasterCard, Visa (EMV) compliant chip for commercial cards that will allow business clients to authorize transactions more efficiently while traveling abroad and help improve the security of international transactions. This new offering will help commercial card users facilitate authorizations in Canada, Europe and other countries that are EMV-compliant and help reduce the risk of counterfeit and stolen cards through more secure chip and Personal Identification Number (PIN) technology.

Fifth Third's new EMV chip card has a microprocessor chip programmed according to the global EMV standard. This chip supports offline processing between the card and the terminal in a secure manner, and the cardholder is authenticated using a Personal Identification Number (PIN), which is stored in the chip. This process of authentication can help reduce the risk of counterfeit or stolen cards for commercial clients. The card also contains a magnetic stripe for acceptance at non-chip-enabled terminals.

"In today's global business environment, EMV chip cards can improve the ease and security of payments for commercial clients when making payments overseas and for everyday transactions," said Jeff Ficke, senior vice president and director of treasury management for Fifth Third Bank. "We are focused on providing our clients with the latest treasury solutions to help maximize their working capital. Our EMV chip offers cardholder convenience and assists with streamlining back-office administration for payables. Additionally the data storage and processing power of our EMV chip can help improve risk management for the organization."

The EMV-compliant chip card is available as part of Fifth Third Bank's Commercial Card solutions. For more information about Fifth Third's Commercial Card services, visit www.53.com/integratedpayables.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $118 billion in assets and operates 15 affiliates with 1,321 full-service Banking Centers, including 105 Bank Mart® locations open seven days a week inside select grocery stores and 2,405 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 39% interest in Vantiv Holding, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2012, had $291 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC