News Release

Fifth Third Bank Launches 2012 Holiday Payback Sweepstakes

Holiday Payback Prizes Will Be Awarded to Customers Using their Fifth Third Bank
Credit or Debit Card, Facebook Fans and Twitter Followers

11/01/2012

Cincinnati – Beginning today through Dec. 30, 2012, Fifth Third Bank customers have the chance to win a "Holiday Payback" of up to $2,000 for simply using their Fifth Third Bank credit or debit card this holiday season. In addition, the Bank will award prizes through separate Facebook and Twitter sweepstakes.

Customers will be automatically entered for a chance to win a Holiday Payback (a statement credit for every debit or credit card purchase made in one day, up to $2,000) for each of their qualifying card purchases made between Nov. 1 and Dec. 30, 2012. A total of 100 customers will be randomly selected to receive a statement credit. Official Rules and alternate entry methods can be found at 53holidaypayback.com.

"Our sweepstakes is meant to thank our customers for choosing Fifth Third Bank and potentially help them pay some of their holiday bills," said Julie Joseforsky, senior vice president and head of Bankcard for Fifth Third Bank. "In addition to the sweepstakes prizes, we also are excited to share smart shopping and budgeting tips to consider this holiday season."

Fifth Third Bank's Holiday Payback site at 53holidaypayback.com will include tips on topics ranging from saving on holiday travel, to taking advantage of free holiday shipping and protecting your identity while shopping.

Additionally, all consumers are invited to participate in Fifth Third Bank's Facebook and Twitter sweepstakes:

Fifth Third Bank Facebook Sweepstakes
Consumers can join Fifth Third Bank on Facebook every Friday between Nov. 9 and Dec. 28, 2012, for a chance to win weekly prizes. To participate, consumers will need to:

• Visit and like Fifth Third Bank's Facebook page.
• Click on the "Fifth Third Bank Holiday Payback tab" under the cover photo.
• Provide an answer, right or wrong, to the weekly trivia question

Those who participate will receive an entry for that week's Holiday Payback Facebook prize. Each week, one winner will be randomly selected.

Fifth Third Bank Twitter Sweepstakes
From Nov. 21-26, 2012, consumers can join Fifth Third Bank on Twitter for a chance to win a $100 Fifth Third Bank Gift Card. To participate, consumers are asked to:

• Follow @FifthThird on Twitter.
• Tweet the following:
  • RT 4 chance 2 win a $100 Fifth Third Bank gift card! Follow @FifthThird for #HolidayPayback info. More at 53holidaypayback.com.
• Provide an answer, right or wrong, to the weekly trivia question

Each day, five participating followers will be randomly selected to win.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $117 billion in assets and operates 15 affiliates with 1,322 full-service Banking Centers, including 105 Bank Mart® locations open seven days a week inside select grocery stores and 2,406 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 39% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2012, had $300 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC. Equal Housing Lender, All Rights Reserved. No purchase necessary.