News Release

Fifth Third Private Bank Donates More Than $68,000
to National Charities in Honor of Clients

Contributions Made to Selected Organizations as Part of Annual Client Experience Survey

12/07/2012

Cincinnati – As part of its annual client experience survey, Fifth Third Private Bank, a division of Fifth Third Bank, donated $68,450 in honor of its clients to six national charities. The donation was made to thank clients for feedback they provided during the survey process. The charities that received donations this year included: the American Cancer Society, Ronald McDonald House Charities, Inc., the American Red Cross, the American Heart Association, the American Society for the Prevention of Cruelty to Animals and the Juvenile Diabetes Research Foundation International.

Fifth Third Private Bank clients were invited as part of the online survey to select one of six charities to whom the Private Bank would donate $50 in their honor. Over the past three years, Fifth Third Private Bank has been able to donate more than $200,000 to many worthy charitable organizations as part of this effort.

"We are focused on listening to our clients' feedback to understand how we can continue to address their changing needs through our suite of products and wealth management services," says Phil McHugh, executive vice president and head of Investment Advisors for Fifth Third Bank. "Our annual client survey also provides us a chance to thank our clients by making a donation to the charity that is most meaningful to them."

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $117 billion in assets and operates 15 affiliates with 1,324 full-service Banking Centers, including 105 Bank Mart® locations open seven days a week inside select grocery stores and 2,401 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 39% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2012, had $300 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC.