News Release

Access 360° Named Winner in Seventh Annual Paybefore Awards

3/15/2013

Cincinnati – Paybefore has chosen Fifth Third Bank's Access 360° card as a 2013 Paybefore Awards winner in the Best General Purpose Reloadable Card Program category. Paybefore Awards, now in its seventh year, is a prestigious recognition of excellence in the worldwide prepaid and emerging payments industry. The awards are presented annually by Paybefore, whose publications are a leading source of industry information for alternative payments executives.

"We launched Access 360° last fall knowing that consumers see the value and convenience of using prepaid cards for a variety of financial needs." said Julie Joseforsky, senior vice president and head of Bankcard for Fifth Third Bank. "Our customers have responded positively to this new product and it's nice to be recognized by the industry as well."

Access 360° was selected by a panel of five industry experts who served as judges for this year's competition, which included a record number of entries from around the world.

"Paybefore Awards were created to honor the companies and individuals that are at the forefront of innovation as well as successful market implementation across the globe," said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel.

"It's a dynamic time in electronic payments as companies like Fifth Third Bank continue to innovate to solve payments problems," she continued. "We are proud to recognize Fifth Third's contributions to advancing the prepaid and emerging payments industry."

"As the world changes, so do the payment and money management needs of individuals, businesses and government agencies," added Marilyn Bochicchio, Paybefore's CEO. "Paybefore Awards recognizes the organizations that use financial services to make people's lives better, which is why it is so exciting for us to honor those who champion innovation and excellence."

Fifth Third Bank launched Access 360°, a reloadable prepaid card offering customers financial control, convenience and security, in November 2012. The technology behind the card is provided by Vantiv. The card is available through any of Fifth Third's 1,300 banking center locations. More information about Access 360° can be found at www.53.com/access360.

About Paybefore:
Paybefore is the leading information provider to prepaid and emerging payments industry professionals, offering the latest news, commentary and analysis. Visit us at www.paybefore.com.

About Fifth Third:
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $122 billion in assets and operates 18 affiliates with 1,322 full-service Banking Centers, including 105 Bank Mart® locations open seven days a week inside select grocery stores and 2,413 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 33% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2012, had $308 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC. Equal Housing Lender.

Initial $25 minimum deposit required to open the Access 360° card. Access 360° is a service mark of Fifth Third Bank.