News Release

Fifth Third Bank Introduces Stand Up To Cancer Debit Card
Innovative Debit Offering Drives Funding for Cancer Research

6/12/2013

Cincinnati – Fifth Third Bank today announced the launch of the Fifth Third Stand Up To Cancer Debit MasterCard. Stand Up To Cancer is a groundbreaking initiative that facilitates scientific collaboration to accelerate innovative cancer research and bring new therapies to patients quickly. Fifth Third Bank is the first card issuer to offer a Stand Up To Cancer payment card.

"As a populist movement to accelerate the pace of research, Stand Up To Cancer depends on the contributions of countless individuals, no matter how large or small -- every precious penny adds up to make a real difference," said Rusty Robertson, co-founder, Stand Up To Cancer and partner, Robertson Schwartz Agency. "We're grateful to Fifth Third Bank for offering consumers a simple and convenient way to support research that's focused entirely on helping patients."

The Fifth Third Stand Up To Cancer Debit Card is now available by visiting any of the Bank's more than 1,300 banking centers. A portion of the annual fee and every qualifying card purchase will support Stand Up To Cancer. The card can be used everywhere Debit MasterCard is accepted.

"We are proud to work with Stand Up To Cancer to support the organization's research and provide our customers a way to get involved in the fight against cancer," said Julie Joseforsky, senior vice president and head of Bankcard for Fifth Third Bank. "At Fifth Third we are committed to improving the lives and well-being of the communities we serve and are pleased to have found an innovative way to do so with a debit card – a payment form many of our customers are already using every day."

"Sometimes the most innovative new product offerings are not based on the latest technologies, rather on unique value propositions for consumers," said MasterCard Group Executive of U.S. Market Development Craig Vosburg. "We are honored to bring together two long-standing MasterCard partners in a program that enables cardholders to support a meaningful cause simply through their everyday purchases. In our four-year partnership, MasterCard has raised $12 million for Stand Up To Cancer research. We know that it feels good to give."

Fifth Third Bank also plans to introduce a Stand Up To Cancer credit card. Joseforsky adds, "We look forward to expanding our work with Stand Up to Cancer and MasterCard, and continuing to collaborate on ways to help more and more consumers join the Stand Up To Cancer movement."

More information can be found at www.53.com/SU2C.

About Stand Up To Cancer:
Stand Up To Cancer (SU2C) -- a program of the Entertainment Industry Foundation (EIF), a 501(c) (3) charitable organization -- raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes through which SU2C's grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.

About Fifth Third:
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $121 billion in assets and operates 18 affiliates with 1,325 full-service Banking Centers, including 104 Bank Mart® locations open seven days a week inside select grocery stores and 2,440 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 28% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2013, had $318 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the Nasdaq® National Global Select Market under the symbol "FITB." Fifth Third Bank was established in 1858. Member FDIC. Equal Housing Lender .

Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization. EIF meets all 20 BBB Charity Standards. Stand Up To Cancer and the Stand Up To Cancer Brand Marks are registered trademarks of the Entertainment Industry Foundation.

Stand Up To Cancer will receive $10 for each $25 annual fee associated with the Stand Up To Cancer Debit Card. In addition, Stand Up To Cancer will receive $.005 per net retail purchase made with the Stand Up To Cancer Debit Card. From July 2013 to June 2016, Fifth Third is guaranteeing a minimum contribution of $400,000 in connection with this program. First annual fee is assessed at card opening and then on the open anniversary date, thereafter.