News Release

Fifth Third Bank Introduces Stand Up To Cancer^® Credit Card To Drive Additional Funding for Cancer Research

11/12/2013

Cincinnati – Fifth Third Bank announces the launch of the Fifth Third Stand Up To Cancer (SU2C) Credit Card. SU2C is a groundbreaking initiative that supports scientific collaboration to accelerate innovative cancer research and bring new therapies to patients quickly. Fifth Third Bank recently launched an SU2C Debit MasterCard in June 2013 and is the only card issuer to offer the SU2C payment cards.

Customers within Fifth Third's 12-state footprint may now apply for the Fifth Third Stand Up To Cancer Credit Card by visiting any of the Bank's more than 1,300 banking centers or website at www.53.com. A portion of every qualifying purchase will directly benefit SU2C, and Fifth Third will additionally donate $5 a year for each active SU2C Credit Card, beginning on the customer's first anniversary of signing up for the card. Customers also may redeem their Real Life Rewards℠ points to give a cash donation to SU2C. The Fifth Third SU2C Credit Card can be used everywhere MasterCard is accepted.

Today also marks the launch of Fifth Third Bank's Take a Swipe at Cancer promotion. Between Nov. 12 and Dec. 31, Fifth Third Bank will make a $0.01 donation, up to $400,000, to SU2C for every qualifying purchase over $5 made using Fifth Third MasterCard cards, including the SU2C debit and credit cards. Fifth Third customers who plan to participate in the promotion may visit the Fifth Third Facebook page to share personal stories about who inspires them to "swipe" in support of the fight against cancer. Customers also may share personal stories on Twitter using the #swipe2fight hashtag.

"We are proud to help more consumers join in the fight against cancer by taking an everyday behavior like swiping your MasterCard and turning it into something quite meaningful," said Julie Joseforsky, senior vice president and head of Bankcard for Fifth Third Bank. "We are introducing the Stand Up To Cancer Credit Card following our successful Stand Up To Cancer debit card launch earlier this year and continue to look for innovative ways, such as the Take a Swipe at Cancer promotion, to serve this important cause."

"One in two men and one in three women will be diagnosed with cancer in their lifetimes. With the incredible support of our donors, we hope to change these odds," said SU2C Co-Founder Rusty Robertson. "Through this collaboration, all of Fifth Third Bank's customers have an opportunity to make a difference. We are profoundly grateful to everyone at Fifth Third for the Bank's continued commitment to Stand Up To Cancer."

"Cancer kills one American nearly every minute. Fifth Third Stand Up to Cancer credit and debit cards empower all of us to fight back by swiping our cards in grocery stores, gas stations, restaurants and everywhere else MasterCard is accepted. It's a powerful proposition: help end cancer by using these cards to do the things we do every day," said Craig Vosburg, Group Executive of U.S. Market Development for MasterCard.

About Stand Up To Cancer:
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry's resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C's scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.

About Fifth Third:
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $126 billion in assets and operates 18 affiliates with 1,326 full-service Banking Centers, including 104 Bank Mart^® locations open seven days a week inside select grocery stores and 2,374 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 25% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2013, had $318 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ^® National Global Select Market under the symbol "FITB." Fifth Third Bank was established in 1858. Member FDIC. Equal Housing Lender.

Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization. EIF meets all 20 BBB Charity Standards. Stand Up To Cancer and the Stand Up To Cancer Brand Marks are registered trademarks of the Entertainment Industry Foundation.

Stand Up To Cancer will receive, from Fifth Third Bank, $5 for every active Stand Up To Cancer Credit Card each year the card is active. In addition, Stand Up To Cancer will receive, from Fifth Third Bank, 0.2% per net retail purchase (less returns, excludes Balance Transfers and Cash Advances) made with the Stand Up To Cancer Credit Card. Stand Up To Cancer will receive $10 for each $25 annual fee associated with the Stand Up To Cancer Debit Card. In addition, Stand Up To Cancer will receive $.005 per net retail purchase made with the Stand Up To Cancer Debit Card. From July 2013 to June 2016, Fifth Third is guaranteeing a minimum contribution of $400,000 in connection with this program. First annual fee is assessed at card opening and then on the open anniversary date, thereafter.

From November 12 - December 31, 2013, Fifth Third Bank will donate to Stand Up To Cancer^® $0.01 per qualifying Fifth Third MasterCard transactions of $5 or more, up to $400,000, for MasterCard cards beginning with the following numbers: 521131, 529306, 530090, 534269, 541413, 544400, 544423, 544430, 546700, 552301, 510828, 514199, 522890, 534958, 536488, 541000, 542432 553681, 532828, 529306, 552632, 547378, 547378, 534958, 548009. Transactions include purchases, over $5, using a PIN or signature/electronic signature for authorization.

Real Life Rewards is a registered service mark of Fifth Third Bank.