News Release

Fifth Third Asset Management Announces New Name
Institutional Investment Adviser Rebrands as ClearArc Capital

12/10/2013

Cincinnati – Fifth Third Asset Management, Inc., (FTAM), a wholly-owned subsidiary of Fifth Third Bank, announced today its new company name as ClearArc Capital, Inc. The change is effective immediately and is part of the organization's overall strategic direction to continue to provide institutional clients with clear and transparent investment management services to help achieve their long-term investment goals.

"Our transition to ClearArc Capital better reflects the investment services we provide to our clients," said Stephen Mullins, CFA, president of ClearArc Capital. "Beyond traditional asset management, we listen closely to our clients to provide sophisticated, transparent investment strategies to help meet the needs of institutional investors."

In addition to changing the company's name, the launch of ClearArc Capital also comes with a new, contemporary brand for the organization, which represents the progressive investment solutions ClearArc provides to meet the evolving needs of today's institutional investor.

"The launch of ClearArc Capital as a new brand is a progression of FTAM’s high-touch, customized service to clients. There is a strong need for unique investment strategies to serve the national institutional market, and we are excited about the continued opportunities for ClearArc Capital," said Phil McHugh, executive vice president and head of Fifth Third Investment Advisors.

About ClearArc Capital:
ClearArc Capital, Inc. provides investment strategies designed to meet the evolving needs of institutional clients. Through specialized investment teams that are highly adaptive to today's markets, ClearArc Capital maintains a primary focus on client success. Formerly known as Fifth Third Asset Management, Inc. (FTAM), ClearArc Capital seeks to build upon historic strengths and provide progressive investment solutions with an eye on the evolving financial markets across the globe. ClearArc Capital is a wholly owned subsidiary of Fifth Third Bank, with offices in Cincinnati, OH, Grand Rapids, MI, and Louisville, KY. For more information, visit www.ClearArcCapital.com.

General Disclosures:
ClearArc Capital Inc. is an investment adviser registered under the Investment Advisers Act of 1940. Registration as an investment adviser does not imply any level of skill or training. The information presented in the material is general in nature and may not address your investment objectives, financial situation or particular needs. Prior to making any investment decision, you should assess, or seek advice from a professional regarding whether any particular transaction is relevant or appropriate to your individual circumstances. The opinions expressed herein are those of ClearArc Capital and may not actually come to pass.

About Fifth Third:
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $126 billion in assets and operates 18 affiliates with 1,326 full-service Banking Centers, including 104 Bank Mart^® locations open seven days a week inside select grocery stores and 2,374 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 25% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2013, had $318 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ^® National Global Select Market under the symbol "FITB." Fifth Third Bank was established in 1858. Member FDIC. Equal Housing Lender.