News Release

Fifth Third Private Bank Donates More Than $60,000 to National Charities in Honor of Clients
Contributions Made to Selected Organizations as Part of Annual Client Experience Survey

12/23/2013

Cincinnati – As part of its annual client experience survey, Fifth Third Private Bank, a division of Fifth Third Bank, donated $60,150 in honor of its clients to eight national charities. The donation was made to thank clients for feedback they provided during the survey process. The charities that received donations this year included: the American Cancer Society, Disabled American Veterans, Ronald McDonald House Charities, Inc., Greater Cincinnati United Way, the American Red Cross, the American Heart Association, the American Society for the Prevention of Cruelty to Animals and the Juvenile Diabetes Research Foundation International.

Fifth Third Private Bank clients were invited as part of the online survey to select one of eight charities to whom the Private Bank would donate $50 in their honor. Over the past three years, Fifth Third Private Bank has donated more than $260,000 to many worthy charitable organizations as part of this effort.

"The feedback we receive as part of this annual survey helps us to better understand our clients' changing needs as we continually look for ways to improve our suite of products and enhance our wealth management services," says Phil McHugh, executive vice president and head of Investment Advisors for Fifth Third Bank. "The survey also gives us an opportunity to thank our clients by making a donation to the charity that is most meaningful to them."

About Fifth Third:
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $126 billion in assets and operates 18 affiliates with 1,320 full-service Banking Centers, including 102 Bank Mart^® locations open seven days a week inside select grocery stores and 2,552 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 25% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2013, had $318 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ^® National Global Select Market under the symbol "FITB." Fifth Third Bank was established in 1858. Member FDIC. Equal Housing Lender.

Fifth Third Private Bank is a division of Fifth Third Bank offering banking, investment and insurance products and services. Fifth Third Bancorp provides access to investments and investment services through various subsidiaries, including Fifth Third Securities. Fifth Third Securities is the trade name used by Fifth Third Securities, Inc., member FINRA/SIPC, a registered broker-dealer and registered investment advisor. Investments, investment services and insurance:

Are Not FDIC Insured, Offer No Bank Guarantee, May Lose Value, Are Not Insured By Any Federal Government Agency, Are Not A Deposit. Insurance products made available through Fifth Third Insurance Agency, Inc.

Deposit and credit products provided by Fifth Third Bank. Member FDIC.