News Release

Fifth Third Bank Extends Sponsorship of Dave Ramsey's Personal Finance Course in High Schools;
New Contract To Lead to Education of More Than One Million Students

03/20/2014

Cincinnati – Fifth Third Bank (NASDAQ: FITB) today announced that it has renewed its alliance with The Lampo Group, Inc. to underwrite Dave Ramsey's Foundations in Personal Finance course in high schools throughout the Company's footprint for an additional three years. Terms were not disclosed.

The renewed alliance will enable Fifth Third and Ramsey to educate more than one million students by 2017. To date, more than 500,000 students have been educated in good personal finance practices thanks to the collaboration between the two parties, which began in 2010.

"Fifth Third Bank is committed to improving lives through financial empowerment," said Mike Schafer, vice president and director of advertising and branding, Fifth Third Bank. "The impact of this program is significant. Providing this program to more than one million students will pay dividends long into the future—helping students to avoid financial pitfalls, giving them the tools to budget and spend wisely, and teaching them how to save, invest and give back sets them up for success. We could not be happier with how our alliance with Dave Ramsey is measurably improving lives."

The Bank sponsors Ramsey's financial education program in high schools throughout its geographic footprint, which includes the states of Ohio, Kentucky, Indiana, Michigan, Florida, Illinois, North Carolina, Tennessee, West Virginia, Georgia, Pennsylvania and Missouri. Thanks to the sponsorship, the program is offered at no cost to the schools or to the students' families. Foundations in Personal Finance meets or exceeds national and state standards for personal finance curriculum and often helps schools meet state legislative mandates for personal finance education.

"Financial literacy is an important and necessary skill for high school students.Through Fifth Third's sponsorship, we'll be able to impact the lives of students and give them the tools they need to succeed financially in life, said Rachel Cruze, financial speaker and host of Foundations in Personal Finance.

Foundations is a comprehensive, flexible and turnkey personal finance curriculum. It is designed to be taught by the teacher in school, aided by video lessons from Dave Ramsey and his team of experts. It has been recently updated and features a blended learning site with calculators, tools and resources, a new 504-question TestGen^® computerized test bank, a brand new print and digital teachers' guide and four new chapters. The program also includes 100+ classroom activities focused on providing 21st century personal finance knowledge and skills in a student-centered, competency-based approach to learning.

Foundations is presented in 12 chapters, divided into four units: Saving and Budgeting; Credit and Debt; Financial Planning and Insurance; and Income, Taxes and Giving.

Fifth Third Bank's commitment to financial empowerment spans multiple generations, with programming designed to help people at every stage of life make smart financial decisions. Signature programming includes Young Bankers Club as well as sponsorship of the American Bankers Association's Teach Children to Save program and Dave Ramsey's Foundations in Personal Finance high school curriculum. Fifth Third Bank also offers multiple programs for adult financial empowerment, including its Fifth Third Financial Empowerment Mobiles. These two 40-foot eBuses are equipped with Internet accessible computer workstations and travel into underserved communities to provide access to quality financial services.

For more information, visit www.53.com/financial-empowerment.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $130 billion in assets and operates 17 affiliates with 1,320 full-service Banking Centers, including 104 Bank Mart^® locations most open seven days a week inside select grocery stores and 2,586 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 25% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2013, had $302 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ^® Global Select Market under the symbol "FITB." Fifth Third Bank was established in 1858. Member FDIC. The curious bank is a registered service mark of Fifth Third Bancorp."