News Release

Fifth Third Brings Back "Pay to the Order of" Campaign; Builds on Previous Campaign That Helped Drive More Than $2.3 Million in Donations to
Stand Up To Cancer

07/28/2014

Cincinnati – Fifth Third Bank today announced that it is bringing back its “Pay to the Order of” campaign after a successful first quarter run that helped to raise more than $2.3 million in donations to Stand Up To Cancer (SU2C).

The "Pay to the Order of" campaign was first launched in January and leverages new checking accounts to help drive donations that support collaborative cancer research programs. For each new customer who opens a checking account with direct deposit and makes three online bill payments, Fifth Third will give $150 to the customer and donate $150 to SU2C. The new campaign runs today through Oct. 17.

SU2C, a program of the Entertainment Industry Foundation, a 501(c )(3) charitable organization, is a groundbreaking initiative that raises funds to accelerate innovative cancer research, enabling scientific collaboration in order to get new therapies to patients quickly. Fifth Third began working with SU2C in 2013 when the Bank launched the Fifth Third SU2C credit and debit cards, which generate donations to SU2C for every qualifying purchase made using those cards. Fifth Third Bank is the only card issuer to offer payment cards that directly benefit SU2C.

SU2C Co-Founder Rusty Robertson commented, "We are thrilled not only with the tremendous support we have received from Fifth Third and its customers, but also the enthusiasm with which Fifth Third employees have embraced the cause. Together, through initiatives like the 'Pay to the Order of' campaign, we can continue to fund the most promising research and help more people diagnosed with cancer become long-term survivors."

The "Pay to the Order of" campaign also engages others – including current customers – by asking consumers to upload a photo at 53.com/SU2C or use the hashtag #PayToTheOrderOf to share who they are fighting for. Fifth Third will donate $1 to SU2C for each eligible photo shared using the hashtag #PayToTheOrderOf on Twitter^®, Facebook^®, Instagram^® and Vine^®. Click here for full terms and conditions.

"Our culture as The curious bank leads us to innovative collaborations like we have with SU2C that make a real impact in our communities," said Maria Veltre, senior vice president and chief marketing officer, Fifth Third Bank. "We were extremely pleased with the level of engagement at our branches, on social media and among Bank employees throughout the first 'Pay to the Order of' campaign. The stories that surfaced and the connections made have been inspirational and beyond what we could have ever hoped for and we are excited to bring this campaign back and drive additional funding for SU2C’s cutting-edge research."

About Stand Up To Cancer:

Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry's resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease.

For more information, visit www.standup2cancer.org.

About Fith Third

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $133 billion in assets and operates 15 affiliates with 1,309 full-service Banking Centers, including 102 Bank Mart^® locations, most open seven days a week, inside select grocery stores and 2,619 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 22.8% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2014, had $305 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Fifth Third Bank was established in 1858. Member FDIC

Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization. EIF meets all 20 BBB Charity Standards. Stand Up To Cancer and the Stand Up To Cancer Brand Marks are registered trademarks of the Entertainment Industry Foundation.

Offer not available to existing checking customers. Bonus offer available to new consumer checking customers, excluding basic checking and Private Bank products. Bank reserves the right to limit each customer to one new account related gift incentive per calendar year. Checking account must be opened between 7/28/14 and 10/17/14. $50 minimum deposit required to open all accounts. New account, three online bill payments and direct deposit required within 90 days of account opening to obtain the $150 bonus. Bonus will be deposited into your new account within 6 weeks of completing requirements. The $150 cash bonus offer is valid for eligible interest-bearing or non-interest-bearing checking accounts. Annual Percentage Yield (APY)s are accurate as of 6/15/14 and vary by market. Rates may change after account is opened. Fees may reduce earnings. All balances in Fifth Third Enhanced Checking earn 0.05% APY in all markets. All balances in Fifth Third Preferred Checking earn 0.24% APY in IL, IN, KY, MI, OH, WV, 0.38% APY in FL and TN, 0.40% APY in MO, 0.46% APY in NC, 0.50% APY in GA, and 0.60% APY in PA. Checking accounts may have monthly fees. See your banker for details. One bonus offer per account per household. Not valid with any other offer. Fifth Third Bank, Member FDIC. Stand Up To Cancer is a program of the Entertainment Industry Foundation, a 501(c)(3) charitable organization.