News Release

Apple Pay^™ Now Available to Fifth Third's Customers

2/4/2015

Cincinnati– Fifth Third Bank now offers customers the option to make credit and debit card payments via Apple Pay^™, the easy, secure, and private way to make in-store and in-app purchases at participating retailers. Apple Pay lets customers make in-store mobile payments from their iPhone 6, iPhone 6 Plus and upcoming Apple Watch. When paying for goods and services within apps, Apple Pay is compatible with iPhone 6, iPhone 6 Plus, iPad Air 2 and iPad mini 3.

"When vetting mobile wallet options we look for products that are both convenient and secure and Apple Pay fits that criteria," said Randy Koporc, head of Payments and Commerce Solutions for Fifth Third Bank. "We are excited to provide this innovative mobile payment solution to our customers."

Security and privacy is at the core of Apple Pay. Each transaction is authorized with a one-time unique dynamic security code. Card numbers are not stored on the device or Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device.

For more information on Apple Pay, visit: http://www.53.com/applepay.

About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of December 31, 2014, the Company had $139 billion in assets and operated 15 affiliates with 1,302 full-service Banking Centers, including 101 Bank Mart^® locations, most open seven days a week, inside select grocery stores and 2,638 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 22.8% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2014, had $308 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ^® Global Select Market under the symbol "FITB." Fifth Third Bank was established in 1858. Member FDIC.