Fifth Third Bank

Personal Life Insurance Plans

Help Protect Your Family Throughout Your Lifetime

Whole, Universal and Variable Life Insurance* are personal life insurance plans that provide a lifetime of coverage for your family. These products can help ensure your estate is protected (for example, you can take out a policy that covers the taxes on your estate), and build cash value that you may be able to use during your lifetime.



Plan Features Who may benefit
Whole Life Insurance
  • Typically offers level premium payment amounts
  • Builds cash value that may be accessed during the policyholder's lifetime
 Individuals who seek a forced savings plan
Universal Life Insurance
  • Allows policyholder to change the death benefit amount as situations change over time
  • Builds cash value that may be used
 Best for those who are concerned about estate taxes
Variable Life Insurance*
  • Flexible or fixed premium policy with the addition of an underlying investment account
  • Offers an investment feature that could help raise the potential returns/benefits
 For investors comfortable assuming some risk for potential gains

Discover how to use personal life insurance plans for estate planning to provide an income-tax-free inheritance for your family. Compare the differences between Whole Life, Universal Life and Variable Life Insurance* policies.

Get Advice and Guidance

For more information, visit a Fifth Third Banking Center near you or fill out a contact form.

Please consult your tax advisor for specific tax advice.

*Variable Universal Life is made available through Fifth Third Securities, Inc. Please note that there are fees and charges associated with this product. All guarantees, including death benefits, are subject to the claims paying ability of the issuing insurance company. Investment options expose you to stock market risk. Investment return and principal value of an investment will fluctuate so that shares, when redeemed, may be worth more or less than their original cost.

Investors should consider the investment objective, risks, sales charges, expenses, and ongoing fees carefully before investing or sending money. This and other important information can be found in the prospectus. To obtain a prospectus, please call 800-416-8714 or visit www.53.com. Please read the prospectus carefully before investing.

Fifth Third Insurance is the trade name used by Fifth Third Insurance Agency, Inc., a licensed insurance agency providing insurance services. Insurance and Investment products:


Are Not FDIC Insured Offer No Bank Guarantee May Lose Value
Are Not Insured by any Federal Government Agency Are Not A Deposit

Insurance products made available through Fifth Third Insurance Agency, Inc.

Insurance products are not offered in all states.
Please consult with a Fifth Third Insurance Professional. | Business Continuity