Consumer Bank

Our Financial Centers provide a full range of deposit, lending, and credit card products to individuals and small businesses in 12 states: Ohio, Michigan, Illinois, Indiana, Kentucky, Missouri, Tennessee, West Virginia, Pennsylvania, Georgia, Florida, and North Carolina. We have more than 1,300 full-service Financial Centers, including more than 100 Bank Mart® locations open seven days a week inside select grocery stores. Customers depend on us to provide banking products that meet their needs, whether saving for a home or a child's education, planning for retirement, or building a business.

Mortgage Banking at Fifth Third Bank encompasses four sales channels – Retail, Direct, Wholesale, and Correspondent. It also includes the operations side, with four major Fulfillment Centers in Cincinnati, Ohio; Grand Rapids, Mich.; Chicago, Ill.; and Charlotte, N.C. We offer many different mortgage loan options, and our customers look to us when they are thinking about their first home, refinancing for debt consolidation, or exploring options for downsizing. Additionally, the Fifth Third Homeownership Mobile is an eBus retrofitted as a mobile classroom that hits the streets and provides homebuying education. We are combining the resources, experience, and commitment of Fifth Third Bank, Freddie Mac, and The Community College Foundation to help all members of the community understand the benefits and opportunities of homeownership.

Fifth Third Bank offers vehicle financing through two channels: Direct and Indirect Lending. Customers may obtain an auto loan directly by applying online or visiting one of our Financial Centers. Our Indirect group partners with a network of auto dealers that originates loans on the Bank's behalf. We have dealer customers in 37 states.

Handling the back-office functions of underwriting and processing consumer loans, our Regional Credit Centers form the backbone of our service to both internal and external customers. We have two centers, located in Cincinnati, Ohio and Grand Rapids, Mich., that collaborate with their business partners to deliver quality loans in a timely manner for Retail Direct (i.e., auto loans, home equity loans, and lines), Auto (indirect via network of auto dealers), Business Loan Center, Bankcard, Private Bank Loan Center, and Commercial Real Estate.

Counseling customers who may have fallen on hard times and helping them work out payment plans to avoid the loss of a credit card, automobile, or home is the role of our Collections and Default Management group. We are recognized as an industry leader in detecting potential defaults early so that specialists can work proactively with our customers to help them stay financially stable. We also play a key role in supporting homeownership by offering refinancing and modification opportunities under the federal Making Home Affordable Program.

Businesses look to their bankers to be trusted advisors, and our Business Banking division is recognized as an industry leader in helping companies reach their business goals as well as their personal financial goals. From treasury management solutions, to lines of credit and loans, to employee savings plans, we partner with small business owners to position their business for success.